Marketing and advertising campaigns vary book by book. However, depending on the strategy for a specific book, our efforts may include:
PR & Digital Tours: Partnering with PR firms for launch-day promotions, blog tours, and targeted ARC placements on platforms like NetGalley and LibraryThing.
Featured Newsletter Promos: Submitting to major promotional outlets, including BookBub, Bargain Booksy, The Fussy Librarian, ENT, and other reader newsletters.
Retailer & Distributor Promotions: Working closely with our distribution partners to submit titles for retailer-specific promos, including targeted pushes for key foreign markets.
Media & Advertising: Pitching media outlets for features and reviews, alongside running targeted paid ad campaigns across social media platforms and retail channels.
If you’re open to creating a video (up to 2 minutes) talking about your book while holding it in camera view, we’d love to feature it on our Instagram, Facebook, TikTok, and YouTube channels. Please email it to us at publisher@harborlanebooks.com. This content is completely non-exclusive, so you are always free to post it on your own social media and website as well. If you’re not comfortable on camera, no worries at all!
Please send us an email at publisher@harborlanebooks.com with a few memorable quotes and exciting scene snippets from your book. We’ll use these to create promotional videos and graphics for your launch.
While we do not require you to market or advertise your book(s), author involvement is strongly encouraged—the more visibility, the better. Please note that we do not arrange book signings or in-person events, nor do we provide physical marketing materials; these remain the author’s responsibility. However, upon request, we are happy to supply high-resolution digital artwork so you can order your own banners, bookmarks, or event signage.
If you choose to market and advertise your book alongside us, here are several resources you can explore:
Note: We utilize some of these services for our own campaigns. Please check with us before booking a promotion so we don’t overlap efforts or double-book.
Book Promotion Services:
https://blog.reedsy.com/book-promotion-services/
https://litring.com/services/
https://store.freshfiction.com/advertising/
https://store.freshfiction.com/e-mail-marketing/
PR Companies & Blog Tours:
Here are several companies we’ve either heard great things about or seen great results from:
https://tbrandbeyondtours.com/services/ (at the time of writing this, they provide select FREE services–this is mainly for Middle Grade Fiction and YA Fiction)
https://xpressobooktours.com/services/
https://www.lonestarliterary.com/content/advertise-0
http://www.rockstarbooktours.com/p/authors-and-publishers.html
https://www.goddessfish.com/virtual-book-tours/
https://mtmctours.com/services/ (they offer many services, including TikTok and Instagram blog tours and audiobook tours, etc)
There are many other services out there. We encourage you to research and read reviews before committing. If you aren’t sure whether a company is legitimate, please reach out to us and we will gladly look into it. We do not want our authors to be taken advantage of.
Paid Advertising:
You are welcome to run your own ad campaigns across major platforms, including Facebook, Instagram, Pinterest, TikTok, and BookBub.
Recommended Author Marketing Reading Resources:
Here is a list of books and resources that might help you with marketing your book, creating ads for your book, building your brand as an author, and building a newsletter:
How to Market a Book: Overperform in a Crowded Market by Ricardo Fayet
Amazon Ads for Authors: Unlock Your Full Advertising Potential by Ricardo Fayet
Marketing Books for Free: How I Market My Books Without Spending a Dime by Kate Hall
Newsletter Ninja: How to Become an Author Mailing List Expert
The Author’s Guide to Marketing Books on Amazon: (2025 Update) by Rob Eagar
The Prosperous Writer by Honoree Corder, Brian D. Meeks, Michael Anderle
Creative Business Books for Writers and Authors by Joanna Penn
ARC & Review Services (Important Exclusivity Rules):
- If your title is in Kindle Unlimited: You may only submit your book to these review services during the preorder period. Submitting an active Kindle Unlimited title to ARCs post-launch violates Amazon’s exclusivity guidelines and puts our account at risk for termination.
- If your title is wide (available across all retailers): You may submit at any time.
Recommended review platforms (please review each site’s individual terms and conditions):
AuthorsXP
BookSirens
Booksprout
Hidden Gems
Price Drops & Deal Submissions (BookBub / Bargain Booksy):
You are welcome to submit your book for a BookBub Featured Deal, Bargain Booksy feature, or similar discount promo. However, you must notify us immediately upon acceptance so we can manually adjust your list price to $0.99 or FREE in time for the feature. Please keep in mind no royalties are earned on books that are free (zero-dollar).
Local PR Opportunities:
School Visits (Children’s, Middle Grade, & YA Authors): Reach out to local schools—elementary, middle, or high school, depending on your book’s target audience—to pitch author visits, writing workshops, or virtual classroom presentations.
Local Media: Reach out to local newspapers, regional magazines, podcasts, and radio or news stations to pitch interviews, feature stories, or local author spotlights.
Retail & Consignment: Contact local independent bookstores, libraries, coffee shops, and boutiques to discuss carrying your book on consignment. Inform bookstores and libraries that they can order print copies wholesale through Ingram (ipage). Note: We maintain a firm no-returns policy on wholesale orders.
Signings & Events: Contact local venues to arrange book signings, readings, or panel discussions.
Harbor Lane Books 